Strategy

Strategy answers two questions: where will we play, and how will we win there? Both questions, not just one.

The honored lineage

We honor Roger Martin and A.G. Lafley's Playing to Win treatment of strategy — particularly the five-question cascade and the insistence that strategy is a set of choices, not aspirations.

Anti-patterns

• Strategy as a list of priorities.
• Strategy as a list of initiatives.
• Strategy that doesn't pick (where to play and where NOT to play).