Vision

Vision answers one question: what is this company for, five years from now, told in a sentence the team can repeat without checking the deck?

The honored lineage

We honor the EOS treatment of vision — particularly its insistence that vision is a shared document, not a founder secret. The Vision/Traction Organizer is the canonical artifact.

Anti-patterns

• Vision as a deck nobody reads.
• Vision as a mission statement nobody can repeat.
• Vision changing every quarter.