Cash Management for CEOs
What I will learn?
- Know where to find the information you need to make better decisions.
- Know where to find hidden cash in business during a time of crisis.
- Find the right place to cut costs and avoid waste.
- Build a cash forecasting model and learn the basic principles.
- Learn how to read 3 big financial reports and know how to make strategic moves.
- See successful examples that make informed decisions based on data.
1.1 Who is it for / What this lesson is about01:32
Overview of this lesson
2.1 Overview of this lesson04:00
Overview of 3 financial statements
3.1 The relationship between 3 financial statements17:12
Learn how to find your cash position
4.1 What is cash & What is not03:11
Profit & Loss Statement | Understand your Revenue & Cost of Goods Sold
5.1 Accounting 101 – How to identify where you can double down on revenue01:27
5.2 Accounting 102 – Strategic moves on your revenue01:51
5.3 Real example – How to deal with revenue drop during the time of crisis02:30
One common mistake that entrepreneurs make
6.1 One common mistake that entrepreneurs make01:07
How to manage your direct labor cost
7.1 The right mindset of laying off during crisis04:26
7.2 – Use Labor Efficiency Ratio to better manage team efficiency01:58
4 Major categories of expenses sit on your Profit & Loss Statement
Benefit: 8.1 Cost Management – Should I cut benefits to reduce cost?02:51
Benefit: 8.2 Cost Management – More Cost ≠ Benefits01:43
Marketing Expenses: 9.1 Cost Management – How to allocate your marketing budget and set expectation04:45
Facilities & Office: 10.1 – Can I move into that fancy office02:26
Facilities & Office: 10.2 – Careful with waste when it comes to office supplies02:42
Facilities & Office: 10.3 – Find hidden cash and waste factories in your business03:25
Professional Fee: 11.1 Find cash in professional fees02:19
Intermediate level of Cash management: Balance Sheet
12.1 – How balance sheet and time plays into cash management02:12
12.2 – Manage cash through account receivable02:58
12.3 – Don’t pay people more than once04:35
12.4 – Real examples How to leverage debt to manage cash04:54
12.5 – Real Examples How to utilize unearned revenue to flip the game04:58
How to use Cash Forecasting Model to see where you will land
13.1 – The difference between budgeting & cash forecasting02:45
13.2 – Tips to build your cash forecasting model07:24
Recap of this lesson
3-min quick recap03:35
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This is an entry-level and consumable lesson with 10 videos to teach you the fundamental knowledge of setting key metrics. There’s a saying, “what gets measured, gets done.” We’ve put our 10+ years of experience into this lesson to tells you the formula you can duplicate success whether in your life or business. Now, the ball is in your court. Take a leap and make some changes this time.
- CEOs that don't have a financial background
- CEOs who want to run a data-driven company
- CEOs who need insights to make strategic moves
- 25 Lesson Videos
- 3+ Real-life examples
- Open-minded and willing to make changes