Where we built
Measure
Pick the numbers that actually matter. Run them every week, not every quarter.
Measure answers two questions: which numbers actually predict whether this business survives — and how often do we look at them?
What gets measured improves
The vital numbers vary by business model, but the discipline is the same: pick three to seven numbers. Run them every Monday. Don't add more numbers just because the dashboard has space.
Anti-patterns
- Measure as KPI sprawl (47 numbers nobody reads).
- Measure as quarterly review (too slow to course-correct).
- Measure as accounting reports (lagging, not leading).